Zippit X hype Club Nose Strips

X Sniffit

Zippit wanted to raise awareness of their nose strips among a young, athletic audience. We activated sports creators from our network to introduce the product in a natural and meaningful way on TikTok.

We collaborated with athletic creators who tested the strips themselves. Their assignment: create a TikTok in your own style. Whether that’s a practical “how to use,” a medical explanation, or an action-packed sports review. This resulted in a series of authentic, informative videos tailored to their communities.

The campaign struck exactly the right chord: we reached a large Gen Z audience through channels they trust, with content that truly resonates. This led not only to strong engagement but also to direct conversions and sales.

A smart mix of creator freedom, audience focus, and performance. Just the right formula to get Gen Z hyped!

Sniffit neusstrips

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agency@hypeclub.nl

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