TET X hype Club sustainable fashion campaign
Sustainable fashion
For TET Responsible Wear, a sustainable fashion brand with every piece handmade by women in Bali, we created a campaign centered around style, storytelling, and impact.
We teamed up with a selection of fashion creators who naturally integrated TET’s pieces into unboxing and fit check videos on TikTok. From linen dresses to bikinis made from recycled plastic, each item was showcased in a way that perfectly aligned with the brand’s conscious and stylish identity.
The campaign reached exactly the right audience: women who value sustainable fashion with a story. Thanks to authentic content and strong visual storytelling, TET’s mission, fair, eco, and handmade, came across loud and clear.
As a certified B Corp, TET’s values were brought to life in a powerful and visually compelling way.
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